CONSUMER SAFARI - TREND #1
Affinity echos
Every time we read or listen to the news, we wonder what's happening to the world. How do we make sense of what people are doing? We can't discuss politics because people are so polarised. You just don't know who or what we can trust anymore. And all these migrations. It's all going too fast. The poor seem to get poorer, and the rich richer. There's a feeling of loneliness that creeps in sometimes. Even when we aren't alone.
With exceptional products, inspiring purposes, masterful communications, they're touching our hearts.
In this fragmented world where social and political actors have left a void, more and more brands find their voice in that space. And they're speaking out, rallying people. With exceptional products, inspiring purposes, masterful communications, they're touching our hearts. Making us feel a part of something bigger than us. A community, a cause, a movement. Through them, we feel like we're making a meaningful difference. And we're grateful that they're helping us do our part.
From me to we
Consumers are actively looking for brands that resonate with their values. To win over customers' loyalty, brands must flaunt their purpose and stand for meaningful change. Connecting with today's shoppers means that we're all in this together, the conversation is about us.
1. Product/Service Mix
Shift from winter product excellence to user-centric services. Deliver meaningful experiences and relationships.
2. Bridge tomorrow and yesterday's consumers
Build a bridge between consumers from different generations, different geographies and different lifestyles.
3. Become a facilitator
Envision a future beyond the historical core know-how. Become a facilitator helping stakeholders of the mountain ecosystem.
