CHALLENGES
Three challenges Rossignol may face
1. Product/Service Mix
Shift from winter product excellence to user-centric services. Deliver meaningful experiences and relationships.
2. Bridge tomorrow and yesterday's consumers
Build a bridge between consumers from different generations, different geographies and different lifestyles.
3. Become a facilitator
Envision a future beyond the historical core know-how. Become a facilitator helping stakeholders of the mountain ecosystem.
We're creating a new touchpoint for our brands.
Find out more.
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Challenges
Positioning
Creative
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