Shoppers are looking for meaningful brand interactions. Brands are racing to keep up with these changing customer behaviours. So they develop new concepts to deliver compelling value propositions.
Unifying Groupe Rossignol's portfolio of brands and touchpoints can accelerate the growth of its D2C strategy powered by its new product categories. They can build on skis and boots brand equity. Stretching the brand too quickly on different channels can confuse customers and be costly for companies.