Market Watch
Brands are accelerating their consumer-centric strategies
These strategies have become essential to engage with shifting consumer needs. Groupe Rossignol must focus more on its value proposition to generate sustainable growth and brand value. Together, we will magnify the direct-to-consumer brand experience.
ACCELERATE YOUR DIRECT-TO-CONSUMER GROWTH
Consolidate the brand experience and enhance the value proposition
Build on the Italian ProShop concept to elevate a new SHOP 2.0

Shoppers are looking for meaningful brand interactions. Brands are racing to keep up with these changing customer behaviours. So they develop new concepts to deliver compelling value propositions.


Unifying Groupe Rossignol's portfolio of brands and touchpoints can accelerate the growth of its D2C strategy powered by its new product categories. They can build on skis and boots brand equity. Stretching the brand too quickly on different channels can confuse customers and be costly for companies.

Photo by Shifaaz
Photo by Mike
Make it easier for customers to recognise you.
Everywhere.
Key Success Factors
Clear Brand Identity
Be consistent across products, touchpoints and experiences. Patagonia has been a trailblazer in brand activism, with campaigns like Don't Buy This Jacket.
Superior Creativity
Be bold and compelling to resonate with the most powerful emotions. Coca Cola's Share a Coke activation is a great example of creative with empathy.
Powered by People
Make sure people inside and outside the organisation commit to a contagious mission that fills them with purpose. Lululemon has assembled an amazing community with its Sweatlife Festival.
Work Process
1
Listen & Structure
  • Understand the historical value proposition.
  • Interview key knowledge holders in the organisation.
  • Review brand literature. Identify salient facts and challenges.
  • Meet evolving customer behaviours.
2
Position & Program
Position a powerful value proposition for shoppers founded on a compelling brand proposition. Translate into shopping experiences that expand business and brand equity.
3
Create
Design an exciting creative, architectural and graphical concept to express the positioning. Inspire people inside and outside the organisation.
4
Build
Adapt designs to chosen locations.
LISTEN & STRUCTURE
The better we decode history, the more compelling the storytelling.
POSITION & PROGRAM
The more unique we dare to be, the more memorable we become.
Position & Program
MAGNIFY CUSTOMER EXPERIENCE
Insight
Impact bias
More
Positioning
Conceptual axes
More
Program
User experience
More
CREATE
Old ways won't open new doors.
COMING SOON
We're creating a new touchpoint for our brands. Find out more.
We're creating a new touchpoint for our brands.
Find out more.
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