SALIENT FACT #3
Global warming is affecting the mountains
We're witnessing the conscious awakening of corporations and consumers
Both parties are changing their behaviours and narrative.
Glaciers may disappear at low altitude
In low altitude regions, even glaciers may entirely disappear by 2050
New activities on the mountain
Snow rackets, fat bike on snow, disciplines with lower carbon footprints are more visible.
365 day resorts
Resorts are promoting activities less reliant on snow and winter.
Learn more
We're creating a new touchpoint for our brands.
Find out more.
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