SALIENT FACT #4
The skiing family struggles to become more inclusive
As aspirations of future consumers evolve, Rossignol can make them feel more welcome.
Millenial gap
Iconic brands embrace their past to guide the creation of their future.
Escapism
Their cult products redefine entire categories. The products are intuitive, disruptive, personal. They innovate beyond products.
Diversity
Iconic brands design a visual identity system brilliantly executed across touchpoints. They view design as a business building investment, they balance business operations and brand artistry.
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