"To me, Creative Intelligence is the art of attentively crafting a brand positioning, infused with passion and purpose, and magnifying it through the soulful energy of creativity."
A NEW START GATE BANNER
Elevate and unify the Proshop concept to magnify the direct-to-consumer brand experience: global brand and retail design.
- Strategic positioning
- Concept design
- Branding
- Retail design
OMNICHANNEL MARKETING
Revamping of global retail marketing and development of omnichannel marketing.
- Processes and organisation overhaul
- Retail development support
- Asset development: shopping bag, hoarding communication, window campaigns
- Covid marketing: signage, POP communication
- Digital and retail omnichannel business development: drive-to-store, click-and-collect
- Trade marketing design
- Office concept design
BNP PARIBAS DIGITAL LAB
Implementing a digital lab to create a new place and new processes for innovation. Development of proof-of-concept digital services.
- Digital innovation
- Experience design
- UX/UI design
- Mobile application
SHOPPER EXPERIENCE
Evolution of product presentation and a new purchasing path to serve a convergent strategy, supporting the operator's vision of broadening the offer while adapting to new omnichannel behaviours.
Concept awarded the Janus Design 2013.
- Store concept
- Customer journey
- Merchandising
- Interior design
Concept awarded the Janus Design 2013.
HUNTER BOOTS
Exploring the use of artificial intelligence technology to gain user insight and drive influencer marketing on Instagram.
- Digital innovation
- Brand strategy
LE BHV/MARAIS
Three floors of fashion and home were redesigned in co-design with the Galeries Lafayette teams to re-position this emblematic but struggling Parisian department store.
Following the success of this new store, the Galeries Lafayette group has started opening the brand abroad.
Following the success of this new store, the Galeries Lafayette group has started opening the brand abroad.
- Architectural concept
- Furniture design & sourcing
- Signage
LA FARGA
Reviving an ageing shopping centre with growing modern competition. We re-positioned the centre at the heart of the neighbourhood and the tenant community. Renewed success after 10 years of decline: footfalls, sales, occupancy and asset value grew significantly—design support over 3 years to implement transformation.
- Concept design: branding, architecture, digital.
- Marketing strategy and planning
- Social and mobile
LISEA
A new work environment
We mobilised employees for a company transitioning into a new business with new teams in a new city. Co-designing the office concept with employees won the company a top-ten Great Place to Work certification.
We mobilised employees for a company transitioning into a new business with new teams in a new city. Co-designing the office concept with employees won the company a top-ten Great Place to Work certification.
- Global concept co-design
- Interior and furniture design
- Landscaping
- Scenography, graphic design
- Company seminar
APRIL ASSURANCES
New brand banner for the insurance market. Concept to unify existing customer touch points with a service-oriented customer experience
- Brand strategy, retail strategy
- Concept design, brand design
- Experience design, customer and employee journey
- Merchandising, pack design
- Digital design
- Architectural design
DATA4ME
A SAAS startup building a data privacy solution to track third-party trackers used by martech companies and their clients.
- Concept design
- Product design
- Brand design
- Digital innovation
- Proof of concept prototyping
HALL9
Hall9 was a start-up creating flash sales of shoppable curated stories. The ambition was to create emotional stories for an innovative e-commerce experience based on discovery rather than search.
- Global concept design
- Graphic design
- UX/UI design
- Digital innovation
- Proof of concept prototyping
LEROY MERLIN
How to sell DIY in a country where manual labour is degrading and DIY almost non-existent?
5 years project to imagine a "Do-It-For-Me" B to B to C concept for dwellers and home improvement.
5 years project to imagine a "Do-It-For-Me" B to B to C concept for dwellers and home improvement.
- Ethno-marketing dweller/dwelling
- 360 market analysis
- Concept design
- Merchandising strategy
- Retail strategy
- Digital innovation
Shu Haque is the founder of Shu Studio and a seasoned expert in startups and innovative concepts.
Drawing on his experience from his time at Kering, Leroy Merlin and Nespresso, he brings a business-focused perspective to his creative work, ensuring that it addresses the unique challenges of each brand.
From South Asia with a French-American education, he advocates an inclusive approach.
Drawing on his experience from his time at Kering, Leroy Merlin and Nespresso, he brings a business-focused perspective to his creative work, ensuring that it addresses the unique challenges of each brand.
From South Asia with a French-American education, he advocates an inclusive approach.