Creative Intelligence for Collective Culture

ELEVATED SHOPPING

"More We Less Me"

shu studio

What I Make Happen
Strategy. Creativity. Innovation
Brands hire me, but I work for shoppers. I study culture, position brands, and create experiences.

For consumers.
It's more about them, than the brand.

"More We, Less Me." That's my Mantra

In a world full of noise, I cut through. Empathy is my tool for strategy, creativity and innovation. Empathy has the power to turn brands from entities to ecosystems where communities thrive. I capture the pulse of cultural shifts, making brands matter in today's world.

"Creative Intelligence for a Collective Culture." That's my Vision
"Creative Intelligence is the art of attentively crafting a brand positioning, infused with passion and purpose, and magnifying it through the soulful energy of creativity."
A creative force with 30 years of forward-thinking strategies and innovations.
Meet Shu. After 20 years of innovation and strategy in retail and digital, he embraced retail design and creative direction. From the corporate world of Kering and Nespresso to the startup ecosystems, he's done it all.
Globetrotter. Game-changer. From South Asia, educated on multiple continents and rooted in Paris, Shu leads with an inclusive approach, blending diverse cultures into every project.

He's a bridge from business to creativity, transforming strategic visions into positive impacts.
Unite voices. Spark change. Shu's the brains behind multiple transformative concepts and creative directions. Think strategy meets design meets digital revolution. Turning bold ideas into collective transformational change and measurable successes.
Selected References
shu studio bnp paribas innovation
Nespresso retail design shu studio
Spe Batignolles hoarding branding graphic design shu studio
Rossignol branding
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail design shu studio
Rossignol retail marketing boutique identity branding
Rossignol omnichannel marketing shu studio
Rossignol retail marketing boutique identity
Rossignol retail marketing boutique identity
Rossignol omnichannel marketing shu studio
la Farga shopping center positioning branding retail design
Based in Paris, France.
[email protected]